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- Turn Peak HVAC Season into Peak Profit Season (TPLT Full Access)
Turn Peak HVAC Season into Peak Profit Season (TPLT Full Access)
3 ways to you can immediately maximize HVAC revenue during peak season
In this “TPLT Full Access” Release:
Optimizing capacity + call prioritization during summer
Activating Flex Crews to chew through backlog
“6th day” bonus = maximizing profit dollars
Capacity management + call prioritization
The “holy grail” of capacity planning for residential service companies starts with understanding this question:
“What problem are we solving?”
We need to perfectly match our
(1) capacity across each unique business units with our
(2) marketing efforts so our team is operating at 100% utilization in every business unit, every single day.
To do this, we need our capacity planning tools to account for the following:
Minimum call goal per day, per field pro
Daily adjustments to available field pros due to illness, full day projects, training
Cancelled customer calls
The priority level of each call on the board
We then need our marketing team to be immediately responsive to the unfilled capacity of each business units.
Short 9 calls in electrical service in Nashville today? Need 36 plumbing calls in Denver?
Our marketing team must adjust in real time. This is as much about filling 100% of our capacity as it is about reducing unnecessary spending on marketing when our capacity is full.
A few quick notes on capacity and call prioritization as it relates to our service departments:
We book 3x calls per day per HVAC, plumbing and electrical field pros
We book 6x calls per day per appliance field pros
We book 3x HVAC estimates per day per project manager
We have 6 priority levels: P1 thru P6, and when we must triage, we reschedule our lower priority calls first.
The remainder of this “TPLT Full Access” newsletter dives into our “Flex Crew” concept and our “6th Day Bonus” structure…