The Path Less Traveled

An inside look at growing our business from $9M to $200M. Purpose Built. Doing the things that most entrepreneurs won't. The hard things.

NEWEST

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Training

#29 The Cost of Not Looking: problems that compound because nobody checked

Aug 25, 2026

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15 min read

#28. The One Meeting I Won't Delegate

Aug 3, 2026

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10 min read

Marketing

#27 What You're Not Selling, Not Watching, and Not Showing Up For

Jul 20, 2026

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9 min read

Growth

#26 Peak Season Doesn't Reward Hustle. It Rewards a Plan.

Jul 1, 2026

•

8 min read

Growth

#25 Five Things I Stopped Doing That Made Me a Better CEO

Jun 16, 2026

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20 min read

Marketing

#24 Why We Stopped Buying Our Trucks (And What the Numbers Taught Us)

Jun 3, 2026

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13 min read

Growth

#23 Growth Is Great. Profitability Is the Point.

May 18, 2026

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12 min read

Marketing

#22 Build vs. Buy: A Framework for Thinking About AI

May 4, 2026

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10 min read

Training

#21 Your company's budget is lying to itself

Apr 15, 2026

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19 min read

Marketing

#20 I Spent $4.2 Million on Google Last Year. Here's What I Actually Know About Whether It Worked.

Apr 1, 2026

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10 min read

Training

#19 The Most Important System in Your Business That Nobody Sees.

Mar 17, 2026

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20 min read

Training

#18 The $10M Growth Trap Most Contractors Fall Into

Mar 5, 2026

•

11 min read

Growth

#17 Our $500K Mistake. A 10% Conversion Lift. One Big Lesson.

Feb 16, 2026

•

20 min read

#16 The Best Feedback I Ever Received, and 5 Things I Look For in Every Acquisition

Jan 16, 2026

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19 min read

Growth

#15 Old Playbooks Don’t Win New Games

Jan 5, 2026

•

12 min read

#14 Stop the Bleeding: Our Fix for Leaking Profits

Dec 18, 2025

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16 min read

Training

#13 Measure THIS in your AI-first Call Center...

Dec 5, 2025

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14 min read

#12 Inside Our Shift to an AI-Led Call Center: panic, excitement, or a bit of both?

Nov 20, 2025

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17 min read

#11 Meta Ads vs. Google Ads: How We’ll Spend (and Win) in 2026

Nov 7, 2025

•

15 min read

#10 Reaching $100M by design. Budgeting best-practices.

Oct 20, 2025

•

14 min read

Private Equity

#9 Profit vs Purpose. You Don't Have to Compromise.

Oct 6, 2025

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18 min read

Growth

#8 What Smart Operators Are Tracking in 2025 (That Most Aren't)

Sep 16, 2025

•

17 min read

Acquisitions

#7 Why buying a business might be the worst decision you make

Sep 1, 2025

•

17 min read

Training

#6 My Secret Weapon for Business Growth: Outside Voices

Aug 18, 2025

•

19 min read

Marketing

#5 How much money should I pay my team?

Jul 31, 2025

•

17 min read

POPULAR

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#1 Chris Hoffmann sharing an inside look at his company's growth from $9M to $200M.

May 29, 2025

•

14 min read

Cybernetic Labs - transforming the way we work at HB Solutions Group

Jun 2, 2025

•

2 min read

Training

How we grew our Residential Service Plan Memberships to 20,000+ (TPLT Full Access)

Jun 3, 2025

•

6 min read

Acquisitions

#2 Home Services, Rewritten: The Privately Held Playbook

Jun 17, 2025

•

16 min read

Turn Peak HVAC Season into Peak Profit Season (TPLT Full Access)

Jun 24, 2025

•

2 min read

#3 Future-Proofing Home Services: AI, Financing, and Family Values

Jul 2, 2025

•

17 min read

Acquisitions

#4 To own, or lease? Real estate strategies + your business.

Jul 15, 2025

•

16 min read

Marketing

#5 How much money should I pay my team?

Jul 31, 2025

•

17 min read

The Path Less Traveled

#29 The Cost of Not Looking: problems that compound because nobody checked

#28. The One Meeting I Won't Delegate

#27 What You're Not Selling, Not Watching, and Not Showing Up For

#26 Peak Season Doesn't Reward Hustle. It Rewards a Plan.

#25 Five Things I Stopped Doing That Made Me a Better CEO

#24 Why We Stopped Buying Our Trucks (And What the Numbers Taught Us)

#23 Growth Is Great. Profitability Is the Point.

#22 Build vs. Buy: A Framework for Thinking About AI

#21 Your company's budget is lying to itself

#20 I Spent $4.2 Million on Google Last Year. Here's What I Actually Know About Whether It Worked.

#19 The Most Important System in Your Business That Nobody Sees.

#18 The $10M Growth Trap Most Contractors Fall Into

#17 Our $500K Mistake. A 10% Conversion Lift. One Big Lesson.

#16 The Best Feedback I Ever Received, and 5 Things I Look For in Every Acquisition

#15 Old Playbooks Don’t Win New Games

#14 Stop the Bleeding: Our Fix for Leaking Profits

#13 Measure THIS in your AI-first Call Center...

#12 Inside Our Shift to an AI-Led Call Center: panic, excitement, or a bit of both?

#11 Meta Ads vs. Google Ads: How We’ll Spend (and Win) in 2026

#10 Reaching $100M by design. Budgeting best-practices.

#9 Profit vs Purpose. You Don't Have to Compromise.

#8 What Smart Operators Are Tracking in 2025 (That Most Aren't)

#7 Why buying a business might be the worst decision you make

#6 My Secret Weapon for Business Growth: Outside Voices

#5 How much money should I pay my team?

#1 Chris Hoffmann sharing an inside look at his company's growth from $9M to $200M.

Cybernetic Labs - transforming the way we work at HB Solutions Group

How we grew our Residential Service Plan Memberships to 20,000+ (TPLT Full Access)

#2 Home Services, Rewritten: The Privately Held Playbook

Turn Peak HVAC Season into Peak Profit Season (TPLT Full Access)

#3 Future-Proofing Home Services: AI, Financing, and Family Values

#4 To own, or lease? Real estate strategies + your business.

#5 How much money should I pay my team?

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