- The Path Less Traveled
- Archive
- Page 1
Archive
#15 Old Playbooks Don’t Win New Games
In this edition of The Path Less Traveled, I’m sharing two lessons that have reshaped how we lead and grow: first, the power of curiosity as a lifelong advantage—and why losing it could cost you your business. Second, a behind-the-scenes look at our $15.9M facility redesign, and how removing bottlenecks before they break you is the key to scaling with intention.
#14 Stop the Bleeding: Our Fix for Leaking Profits
In this issue of The Path Less Traveled, we dive into the unglamorous (but mission-critical) work of collections—and how we keep AR write-offs below $50K in a $100M+ business. Plus, we share updates on our shift to GreenSky financing, a game-changing tweak to our capacity strategy, a spotlight on ServiceTitan’s Tom Howard, and a personal note on committing to sustainable health in 2025. These are the small hinges that swing big doors.
#13 Measure THIS in your AI-first Call Center...
In this edition, I break down the two KPIs that matter most in an AI-powered call center: speed to answer and speed to resolution. These metrics are shaping how we blend AI automation with human responsiveness—and ensuring customer experience doesn’t get lost in the tech.
#12 Inside Our Shift to an AI-Led Call Center: panic, excitement, or a bit of both?
A look inside the bold moves we’re making—from going AI-first to revamping how we sell and finance service. Plus, takeaways from top entrepreneurs, recruiting insights, and why your pricebook deserves more attention.
#11 Meta Ads vs. Google Ads: How We’ll Spend (and Win) in 2026
We’re pulling back the curtain on how we chose our 2026 “work-on-the-business” initiatives—and how you can run the same process for your team. You’ll get quick-win “Things You Should” tactics, our operator’s guide to Meta vs. Google ad spend, and why I picked our founding sponsors. Plus a few personal snapshots and favorite tweets from the week.
#10 Reaching $100M by design. Budgeting best-practices.
We explore our bottom-up budgeting approach, the power of networks like ServiceTitan, and how technology, AI, and strategic partnerships are reshaping the way we operate. As always, practical insights you can apply—whether you’re building your first plan or scaling toward nine figures.
#9 Profit vs Purpose. You Don't Have to Compromise.
Profitability and purpose aren’t opposing forces—they’re mutually reinforcing. In this edition, I share why strong financial results are what enable us to invest in our people, pursue growth, and stay independent. Purpose without profit is fragile—but when the two work together, that’s when a company becomes unstoppable.
#8 What Smart Operators Are Tracking in 2025 (That Most Aren't)
From AI risks to financing blind spots, here’s what you need to know to protect your margins and grow smarter. Tactical insights for contractors, operators, and acquirers who want to win in 2025—without taking their eye off the ball.
