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GrowthGrowth
+2+2
#15 Old Playbooks Don’t Win New Games
Jan 05, 2026

#15 Old Playbooks Don’t Win New Games

In this edition of The Path Less Traveled, I’m sharing two lessons that have reshaped how we lead and grow: first, the power of curiosity as a lifelong advantage—and why losing it could cost you your business. Second, a behind-the-scenes look at our $15.9M facility redesign, and how removing bottlenecks before they break you is the key to scaling with intention.

Christopher Hoffmann
Christopher Hoffmann
GrowthGrowth
+3+3
#8 What Smart Operators Are Tracking in 2025 (That Most Aren't)
Sep 16, 2025

#8 What Smart Operators Are Tracking in 2025 (That Most Aren't)

From AI risks to financing blind spots, here’s what you need to know to protect your margins and grow smarter. Tactical insights for contractors, operators, and acquirers who want to win in 2025—without taking their eye off the ball.

Christopher Hoffmann
Christopher Hoffmann
TrainingTraining
+7+7
#6 My Secret Weapon for Business Growth: Outside Voices
Aug 18, 2025

#6 My Secret Weapon for Business Growth: Outside Voices

How I continuously learn & grow while leading our $200 million business. Financing and the future of service companies: inside our 2025 playbook.

Christopher Hoffmann
Christopher Hoffmann
MarketingMarketing
+4+4
#5 How much money should I pay my team?
Jul 31, 2025

#5 How much money should I pay my team?

Being intentional about your compensation philosophy, overcoming the aversion to "sales" in home services, and the financing programs our customers love.

Christopher Hoffmann
Christopher Hoffmann
AcquisitionsAcquisitions
+4+4
#4 To own, or lease? Real estate strategies + your business.
Jul 15, 2025

#4 To own, or lease? Real estate strategies + your business.

Re-imagining our marketing function, leading through change, and building a real estate portfolio alongside your operating business

Christopher Hoffmann
Christopher Hoffmann
TrainingTraining
+4+4
How we grew our Residential Service Plan Memberships to 20,000+ (TPLT Full Access)
Jun 03, 2025
Premium

How we grew our Residential Service Plan Memberships to 20,000+ (TPLT Full Access)

A full break down of our program design, marketing, fulfillment, pricing, features, benefits, and more

Christopher Hoffmann
Christopher Hoffmann
Built Different: Blue-Collar Grit. White-Collar Strategy. Zero Outside Capital. The Privately Held Company Playbook, from $9M - $200M+

The Path Less Traveled

Built Different: Blue-Collar Grit. White-Collar Strategy. Zero Outside Capital. The Privately Held Company Playbook, from $9M - $200M+

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