Marketing

Training Acquisitions Private Equity Marketing Growth Leadership Real Estate Partnership Family Business Technology Memberships People & Talent

TrainingTraining

+3+3

Dec 05, 2025

#13 Measure THIS in your AI-first Call Center...

In this edition, I break down the two KPIs that matter most in an AI-powered call center: speed to answer and speed to resolution. These metrics are shaping how we blend AI automation with human responsiveness—and ensuring customer experience doesn’t get lost in the tech.

Christopher Hoffmann

MarketingMarketing

+4+4

Jul 31, 2025

#5 How much money should I pay my team?

Being intentional about your compensation philosophy, overcoming the aversion to "sales" in home services, and the financing programs our customers love.

Christopher Hoffmann

AcquisitionsAcquisitions

+4+4

Jul 15, 2025

#4 To own, or lease? Real estate strategies + your business.

Re-imagining our marketing function, leading through change, and building a real estate portfolio alongside your operating business

Christopher Hoffmann

TrainingTraining

+4+4

Jun 03, 2025

Premium

How we grew our Residential Service Plan Memberships to 20,000+ (TPLT Full Access)

A full break down of our program design, marketing, fulfillment, pricing, features, benefits, and more

Christopher Hoffmann