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#15 Old Playbooks Don’t Win New Games
Jan 05, 2026

#15 Old Playbooks Don’t Win New Games

In this edition of The Path Less Traveled, I’m sharing two lessons that have reshaped how we lead and grow: first, the power of curiosity as a lifelong advantage—and why losing it could cost you your business. Second, a behind-the-scenes look at our $15.9M facility redesign, and how removing bottlenecks before they break you is the key to scaling with intention.

Christopher Hoffmann
Christopher Hoffmann
AcquisitionsAcquisitions
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#4 To own, or lease? Real estate strategies + your business.
Jul 15, 2025

#4 To own, or lease? Real estate strategies + your business.

Re-imagining our marketing function, leading through change, and building a real estate portfolio alongside your operating business

Christopher Hoffmann
Christopher Hoffmann
Built Different: Blue-Collar Grit. White-Collar Strategy. Zero Outside Capital. The Privately Held Company Playbook, from $9M - $200M+

The Path Less Traveled

Built Different: Blue-Collar Grit. White-Collar Strategy. Zero Outside Capital. The Privately Held Company Playbook, from $9M - $200M+

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