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#11 Meta Ads vs. Google Ads: How We’ll Spend (and Win) in 2026
We’re pulling back the curtain on how we chose our 2026 “work-on-the-business” initiatives—and how you can run the same process for your team. You’ll get quick-win “Things You Should” tactics, our operator’s guide to Meta vs. Google ad spend, and why I picked our founding sponsors. Plus a few personal snapshots and favorite tweets from the week.
#10 Reaching $100M by design. Budgeting best-practices.
We explore our bottom-up budgeting approach, the power of networks like ServiceTitan, and how technology, AI, and strategic partnerships are reshaping the way we operate. As always, practical insights you can apply—whether you’re building your first plan or scaling toward nine figures.
#9 Profit vs Purpose. You Don't Have to Compromise.
Profitability and purpose aren’t opposing forces—they’re mutually reinforcing. In this edition, I share why strong financial results are what enable us to invest in our people, pursue growth, and stay independent. Purpose without profit is fragile—but when the two work together, that’s when a company becomes unstoppable.
#8 What Smart Operators Are Tracking in 2025 (That Most Aren't)
From AI risks to financing blind spots, here’s what you need to know to protect your margins and grow smarter. Tactical insights for contractors, operators, and acquirers who want to win in 2025—without taking their eye off the ball.
